IxDF Talk - How Design Becomes Strategic Again A talk for IxDF Johannesburg exploring how design can move beyond execution and regain influence in product and business decision-making.
In this session, I shared my perspective on how the role of design is changing as technology, customer behaviour and organisational expectations continue to evolve. The talk focused on the need for designers to become more contextual, commercially aware and connected to the decisions that shape products before an interface is created. I explored how research, behavioural insight, product thinking and stronger collaboration with data and business teams can help design contribute more meaningfully to strategy—and how designers can build the credibility needed to influence that direction.
